As a business owner, the thought of starting a blog on your website has probably crossed your mind several times before but has been blown off as stressful, time-consuming, and burdensome. Yes, it might be a little stressful but there are loads of benefits to starting a blog on your website that makes it worth the time. Aside from the fact that it brings way more exposure to your business, it is also one of the best ways to connect with your audience. It allows your business to communicate with your audience in a way that was previously not possible.
In this age where competition is extremely high, just setting up a website usually isn’t enough to keep consumers on your page. Consumers won’t spend time scrolling on your website for products. What they seek is content and you have to be able to entice them and capture their attention with new content daily; this is what a blog can do. It serves as a medium of communication, between an audience and a brand.
Businesses now understand the potential and power of a blog to draw an audience and capture their attention, therefore giving them a chance to engage audiences with content and native ads to turn them into customers.
In this article, we will be sharing the top 5 benefits and reasons your website needs a blog. Hopefully, it may inspire you to finally start that blog!
Social media platforms like Facebook, Instagram, and Linkedin are one of the best ways to grow a large following for your business. It is one of the best digital market strategies and gives you a platform to grow your audience and bond with them. Having a blog for your website helps you bond with them by giving you contents to share on your social media platforms. These contents can then lead back to your website helping to drive a huge amount of traffic to the website.
This is another reason why your website needs a blog. A website with a blog helps to convey a feeling of professionalism and credibility. It shows your audience the passionate and professional side of you and they tend to see you as an expert in your field. This can be done by writing carefully crafted articles that are consistent, original, and professional. Your articles must also be credible and up to date.
This is one of the best parts of having a blog on your website. Search engines like Google and DuckDuckGo just love blogs that give great content. If you are having problems ranking your website, adding a blog to it might just help to boost your ranking in the terms of SEO.
Being professional can be good but it doesn’t always work when it comes to connecting with an audience. The audience tends to have a connection with brands that show a piece of humanity. This is what a blog does. It creates an opportunity to connect with your audience through your posts and you can also easily get feedback through comments from your audience. It helps them know you more on a personal level.
Starting a blog allows you to see exactly who your audiences are through the eyes of Google Analytics. It allows you to see exactly where your traffic is coming from and what your consumers are interested in. It also allows you to see how well your website is fairing.
There are so many benefits to adding a blog to your websites. The benefits to your website are innumerable. But running a blog can be time-consuming and requires good knowledge of SEO and content writing. This could be pretty difficult if you’re a very busy business person.
Deem-It! Offers blog writing services where we take care of your blog writing for you, making sure to give you the best content fitting of your business.
